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Как раскрутить магазин автозапчастей? Посоветуйте способы вернуть клиентов в магазин.

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Держим с мужем магазинчик автозапчастей для камазов. Скромный бизнес без больших претензий и сверхприбылей, но вполне доходный. Точнее был таким.

Уже  больше года продажи с магазина все хуже. Сидим мы в промзоне, рядом овощная база, оттуда шло большинство клиентов. В основном сезонники из республик и транзитники на своих камазах.

Сейчас лето, сезон, на базе полно машин, а к нам за запчастями не появляются. Перестали ломаться? Не вариант. Ходили к ним, раздавали визитки магазина, разговаривали. Говорят, раньше были побогаче, брали в магазине. Сейчас ищут запчасти бэушные, благо там рядом авторазбор. Там и пасутся.

Перебираем возможности, как раскрутить магазин автозапчастей заново. На дельном форуме прочитала, что всякий бизнес надо завязывать с интернетом. Логично, ведь газеты кто теперь читает, все ищется в сети. Нам поможет, если про магазин узнает больше народу, не только обитатели соседних баз.

Есть ли интернет-возможности, подходящие для нашей ситуации? С какой стороны надо вообще приступать к этой задаче? Если поделитесь советами из другой сферы, тоже будем рады.
спросил Алена в категории Развитие бизнеса
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2 Ответы

Хочу поделиться своим опытом. Когда-то я ушел с убыточного транспортного предприятия и, так же как и вы, занялся продажей запасных частей для тракторов и большегрузной техники в небольшом магазинчике.

Дело шло нестабильно – день густо, день пусто.

И вот – идея: я обошел несколько больших, средних и малых транспортных предприятий, и мне удалось заключить несколько договоров на поставку запасных частей для организаций!

Теперь я регулярно узнаю их потребности, заказываю через свой магазинчик и привожу им нужные запчасти. Своего интернет-магазина у меня нет, но есть сайт-визитка, через который все желающие могут сделать необходимую заявку на заказ, а я уже, в свою очередь, делаю необходимый заказ в интернет-магазине.

Еще мне удалось привлечь к делу двоих товарищей, и они открыли рядом с моим магазинчиком автомойку с возможностью помывки габаритного транспорта и шиномонтажку с возможностью монтажа колес больших диаметров.
последний ответ от Олег

Добрый день. Мой друг, который занимался СТО и захотел открыть автомагазин поступил очень просто. Зарегистрировался в сервисах по лидогенерации заказов,  их несколько, и получал по 20-80 лидов в день по своей тематике. Звонил или отправлял СМС. Сотку в месяц зарабатывал чистыми. Так как живет в Краснодаре - то использовал сервис  https://zapradar.ru . Но есть и другие сервисы, ищите, гугл вам в помощь

последний ответ от Александр

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